Bloomberg Business of Sports
A Pioneer for Athlete Entrepreneurs, A-Rod's Satellite Venture
Dec 22, 2023
Join hosts Michael Barr, Scarlet Fu, and Damian Sassower as they discuss the latest headlines and stories in the business of sports. Bloomberg reporter Randall Williams interviews Ulysses 'Junior' Bridgeman, a former NBA pro who became a successful entrepreneur. They talk about Bridgeman's business journey, including owning franchises and becoming a leading bottler for Coca-Cola. They also discuss Alex Rodriguez's new big money deal with Lynk Global, a satellite communications provider. Plus, they cover the naming rights deal for the Orlando Magic's stadium with Kia.
40:21
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Quick takeaways
- Junior Bridgeman emphasizes the importance of financial planning and having a post-career plan for athletes.
- Junior Bridgeman highlights the value of partnerships with sports franchises and the significance of creating quality content in the media landscape.
Deep dives
Junior Bridgeman's Journey from NBA to Business Success
Junior Bridgeman, former NBA player, discusses his transition from professional basketball to business. During his NBA career, Bridgeman prepared for life after basketball by working various jobs and gaining experience in different industries. He emphasizes the importance of not just making money, but knowing how to manage and invest it wisely. Bridgeman shares his insights on financial planning and the need for athletes to have a post-career plan. He also touches on the changing landscape of sports business, media rights, and the value of diversity in the industry.
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