A Pioneer for Athlete Entrepreneurs, A-Rod's Satellite Venture
Bloomberg Business of Sports
00:00
Reflections on NBA ownership and media rights
The speaker reflects on being a minority owner of an NBA team, their limited influence, and the missed opportunity. They also discuss their ownership of Ebony and Jet magazines and the value of live sports rights. The chapter ends with a discussion on the opportunities for the Heartland Coca-Cola bottling company.
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