9min chapter

Bloomberg Business of Sports cover image

A Pioneer for Athlete Entrepreneurs, A-Rod's Satellite Venture

Bloomberg Business of Sports

CHAPTER

Kia America Partners with Orlando Magic for Naming Rights

The hosts discuss the new arena naming rights deal of the Orlando Magic, as they partner with Kia America to replace Amway. They delve into the benefits of this expanded partnership, such as global branding opportunities and the installation of electric car charging stations outside the arena.

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