5min chapter

Bloomberg Business of Sports cover image

A Pioneer for Athlete Entrepreneurs, A-Rod's Satellite Venture

Bloomberg Business of Sports

CHAPTER

Adding Value to Venues and Teams, Planning for Post-Career Financial Security

This chapter explores how the hosts promote products and players to add value to venues and teams, including a soda can promotion for the Kansas City Chiefs. They also emphasize the importance of athletes preserving their earnings and planning for their post-career financial security.

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