

COPYWRITER 057: How to structure your key messages and win media attention
6 snips Jul 9, 2023
Theresa Miller, seasoned journalist and media guru, shares insights on structuring key messages for media attention and the importance of being able to describe your job to your family. They also discuss the significance of focusing on end results in copywriting and the challenges faced by women in getting their message out. Join their copywriting community for more inspiration.
Chapters
Transcript
Episode notes
1 2 3 4 5 6
Introduction
00:00 • 2min
Structuring Key Messages: Winning Media Attention
02:21 • 15min
Explaining the importance of being able to describe your job to your family
17:39 • 3min
Focusing on End Results and Structuring Key Messages
20:46 • 20min
Women Speaking Up and Sharing Expertise in the Media
40:16 • 7min
The Importance of Clarifying Messages and Joining a Copywriting Community
47:00 • 3min