COPYWRITER 057: How to structure your key messages and win media attention
So you want to be a copywriter with Bernadette Schwerdt
Explaining the importance of being able to describe your job to your family
This chapter explores the importance of being able to explain your job to your relatives in order to effectively pitch to potential clients. The speaker shares their experience of how their extended family struggled to grasp their new role in media training and emphasizes the importance of selling the benefits of their work rather than focusing on the specifics.
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