So you want to be a copywriter with Bernadette Schwerdt cover image

COPYWRITER 057: How to structure your key messages and win media attention

So you want to be a copywriter with Bernadette Schwerdt

CHAPTER

Women Speaking Up and Sharing Expertise in the Media

This chapter discusses the challenges faced by women in getting their message out, the gender imbalance in representation of women as subject matter experts in news coverage, and provides tips for women to improve their media presence.

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