COPYWRITER 057: How to structure your key messages and win media attention
So you want to be a copywriter with Bernadette Schwerdt
Focusing on End Results and Structuring Key Messages
In this chapter, they discuss the importance of focusing on the end result rather than the features when it comes to copywriting. They then dive into the topic of structuring key messages for media attention, providing four different structures: the press structure, the Goldilocks structure, the point past present future point structure, and the point counterpoint reason point structure. They emphasize the importance of keeping the messages short and succinct, and offer examples and resources for further information.
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