COPYWRITER 057: How to structure your key messages and win media attention
So you want to be a copywriter with Bernadette Schwerdt
Structuring Key Messages: Winning Media Attention
In this chapter, the host and guest discuss the importance of structuring key messages for media attention. They highlight the significance of media training, sharing their vast experience as journalists and media trainers. They also provide insights on how to stay focused on your objective during media interviews and how to bring the conversation back on track when it veers off into potentially dangerous waters.
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