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2Bobs—with David C. Baker and Blair Enns
Creating a Premium Pricing Culture
Jul 3, 2024
Explore the shift to premium pricing culture with prompts for creative exercises. Break free from pricing constraints towards high profitability. Learn how obsessing over product leads to premium pricing in drink business. Strategies for consistency and transitioning to premium pricing culture.
31:05
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Quick takeaways
- Transitioning to premium pricing culture requires challenging traditional pricing mindsets.
- Combining unconventional disciplines can create unique services that command higher prices.
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Creating a Premium Pricing Culture
The discussion revolves around transitioning from a mindset of charging less to embracing the idea of premium pricing culture. The episode emphasizes the importance of having a valid basis for charging more and challenges listeners to consider a unique approach to pricing. By exploring the concept of a 'pricing culture,' the episode prompts listeners to question their firm's internal understanding of pricing limitations and offers exercises to shift towards a premium pricing model.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode