2Bobs—with David C. Baker and Blair Enns Creating a Premium Pricing Culture
11 snips
Jul 3, 2024 Explore the shift to premium pricing culture with prompts for creative exercises. Break free from pricing constraints towards high profitability. Learn how obsessing over product leads to premium pricing in drink business. Strategies for consistency and transitioning to premium pricing culture.
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Moving Upmarket
- Move upmarket to find more money, even if you currently serve small businesses.
- Identify and address the reasons for serving your current market, which might include fear or discomfort with sophisticated buyers.
Combine Disciplines
- Combine seemingly unrelated disciplines to create unique, high-value offerings.
- Consider non-traditional combinations to unlock premium pricing opportunities, like underwater welding or rope-access electrical work.
Drink Design and Training
- A client successfully combined drink creation with a training platform.
- They invented cocktails and offered a subscription service to train people on making and presenting them.