Obsessing Over the Product and Premium Pricing in the Drink Creation Business

Exploration of how obsessing over the product in the drink creation business can lead to premium pricing, drawing inspiration from successful founders like Steve Jobs and Jeff Bezos. The chapter emphasizes the significance of focusing on developing high-quality products, delegating tasks to free up time for innovation, and considering the ultimate luxury brand version of the product. It also discusses strategies for getting out of a pricing rut by hiring individuals from industries with premium pricing and playing the long game in business by offering concierge-level services and building a long-term luxury brand.