Breaking Out of Pricing Constraints and Moving Towards the High End of the Market

The chapter explores how firms can break free from pricing pressures and aim for higher profitability by transitioning towards the high end of the market. It discusses the challenges businesses face when hesitant to move upmarket due to self-imposed constraints and lack of confidence. The conversation also delves into the idea of combining disciplines to create unique and lucrative services, as well as exploring core strengths and neuromarketing in the creative marketing field.