Wisdom From The Top with Guy Raz
Perdue Farms: Jim Perdue
Nov 23, 2022
Jim Perdue, Chairman and former CEO of Perdue Farms, shares his journey from reluctance to leadership in the family business. He discusses how he transformed a regional poultry producer into a $7 billion brand by adapting to shifting consumer demands for natural and organic products. Jim delves into the evolution of branding in the poultry industry, the emotional complexities of balancing family expectations, and the importance of fostering a positive workplace culture. He emphasizes the critical role of consumer feedback and innovation in shaping modern poultry practices.
41:16
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Quick takeaways
- Jim Perdue transformed Perdue Farms into a national brand by adapting to changing consumer preferences for healthier and sustainable products.
- His leadership approach shifted from authoritarian to inclusive, fostering employee morale and operational effectiveness through collaboration and recognition programs.
Deep dives
Navigating Family Business Dynamics
Jim Perdue faced the complexities of leading a family business, initially hesitant about taking the helm of Perdue Farms. He was drawn to explore his own path away from the chicken coops, but ultimately returned to the family brand after his father expressed plans to sell the company. The transition was marked by Jim's desire to grow the company beyond its regional roots and adapt to changing consumer preferences. His journey reflects the challenges many face in balancing family expectations with personal aspirations in a multi-generational business.
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