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Perdue Farms: Jim Perdue

Wisdom From The Top with Guy Raz

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Evolving Poultry Practices: Consumer Demand and Industry Change

This chapter explores the growing consumer demand for antibiotic-free chicken and the corresponding changes in poultry production practices. It highlights the company's commitment to animal welfare, sustainability, and the quality of chicken products while addressing past criticisms. Throughout the narrative, the importance of consumer feedback and innovation in farming methods is emphasized as essential to the industry's evolution.

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