Pioneering Brand Identity in the Poultry Industry

Jim Perdue wasn't that interested in becoming a third-generation head of the family meat processing business. Still, he became CEO in 1991 and his leadership turned out to be pivotal for building Perdue Farms into a nationwide brand. How Perdue navigated changing consumer habits and corporate management styles to turn a regional poultry producer into a 7 billion dollar company. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.