Jim Perdue

Jim Perdue, Chairman of Perdue Farms and a fourth-generation leader, shares his insights on community involvement and philanthropy. He highlights the company's 40-year tradition of delivering holiday cheer to the Holly Center for those with disabilities. Perdue also discusses the impactful Wreaths Across America initiative honoring veterans. With a focus on hiring veterans and fostering employee care, he emphasizes the importance of stewardship and leadership in the family-run business. Join him as he explores giving back during the holidays and the legacy of Perdue Farms.

Jim Perdue, Chairman and former CEO of Perdue Farms, shares his journey from reluctance to leadership in the family business. He discusses how he transformed a regional poultry producer into a $7 billion brand by adapting to shifting consumer demands for natural and organic products. Jim delves into the evolution of branding in the poultry industry, the emotional complexities of balancing family expectations, and the importance of fostering a positive workplace culture. He emphasizes the critical role of consumer feedback and innovation in shaping modern poultry practices.