Jim Perdue

Jim Perdue, Chairman and former CEO of Perdue Farms, shares his journey from reluctance to leadership in the family business. He discusses how he transformed a regional poultry producer into a $7 billion brand by adapting to shifting consumer demands for natural and organic products. Jim delves into the evolution of branding in the poultry industry, the emotional complexities of balancing family expectations, and the importance of fostering a positive workplace culture. He emphasizes the critical role of consumer feedback and innovation in shaping modern poultry practices.