Creator Science

#204: Bryan Harris — How to grow your audience through partnerships (even if you have a small audience yourself)

Aug 6, 2024

Bryan Harris is the Founder and CEO of Growth Tools, a program designed to help businesses flourish through strategic partnerships. He shares fascinating insights on growing an audience, even for those with smaller followings. Bryan emphasizes authenticity and vulnerability in partnership-building, discussing practical outreach techniques and real-life success stories. He also highlights the significance of targeting niche markets and offers effective pitching strategies for collaboration. This discussion is packed with tactical advice and unexpected gems for aspiring creators.

01:06:39

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Episode guests

Bryan Harris

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Quick takeaways

Building genuine partnerships can effectively grow your reach, even if you have a small audience, by leveraging trust and collaboration.

Implementing structured systems, like CreatorHQ, can streamline operations and enhance productivity for creators managing complex tasks.

Focusing on consistent outreach and creating beneficial content for potential partners can lead to sustainable success and mutual growth.

Deep dives

Understanding the Complexity of Growing an Audience

As creators expand their reach, they often face increasing complexity in managing their time and efforts. The challenges of tracking tasks and creating content can become overwhelming, detracting from the creative process. To combat this, a structured system can be implemented to streamline operations and support business growth. When effective systems are in place, creators can feel confident in their ability to scale without losing sight of their core mission to produce content.

How to Grow Your Audience and Benefit from Content & List Swapping

02:18

Trust Is the Currency of High-Value Purchases

01:03

The Power of Authentic Storytelling: Sharing Struggles and Growth

02:17

Finding New Partners

03:14

Intro

2min

Building Authentic Partnerships for Audience Growth

21min

Leveraging Partnerships for Audience Growth

5min

Securing Strategic Partnerships

8min

Strategies for Identifying Partnership Opportunities

4min

Building Strategic Partnerships for Audience Growth

4min

Strategies for Effective Outreach and Collaboration

3min

Effective Partner Pitching Strategies

14min

Optimizing Podcast Engagement: Strategies for Real-Time Resource Sharing

2min

Bryan is the founder and CEO of Growth Tools. That's a coaching program that guarantees to help you grow your business. And I don't say that lightly because they actually guarantee that they will help you land 10 partnerships in 90 days.

Bryan and I discuss how to grow through partnerships and collaborations, even if you have a small audience. This is the number one growth strategy that Brian helps his clients with, and it is truly effective.

In typical Bryan fashion, this is a highly tactical, dense, and even surprising at times interview. He's a man who truly practices what he preaches, and this episode does not disappoint.

Full transcript and show notes

#121: Bryan Harris– How this sales master grew his business $100K/month

GrowthTools Resources

Bryan's Website / LinkedIn / Twitter / YouTube

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