Bryan Harris is the Founder and CEO of Growth Tools, a program designed to help businesses flourish through strategic partnerships. He shares fascinating insights on growing an audience, even for those with smaller followings. Bryan emphasizes authenticity and vulnerability in partnership-building, discussing practical outreach techniques and real-life success stories. He also highlights the significance of targeting niche markets and offers effective pitching strategies for collaboration. This discussion is packed with tactical advice and unexpected gems for aspiring creators.
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question_answer ANECDOTE
Oprah's Trust Transfer
Robert Kiyosaki and Dr. Phil gained recognition through Oprah.
Oprah's established trust transferred to them, leading to massive success.
insights INSIGHT
Heart Connection over Views
High view counts are irrelevant without heart connection.
Focus on building trust and vulnerability, not just eyeballs.
volunteer_activism ADVICE
Leveraging Partnerships
Leverage partnerships to access existing audiences.
Offer valuable resources in exchange for promotion, like a list swap.
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Kevin Kelly's '1000 True Fans' challenges the conventional wisdom of needing millions of customers for success. Kelly argues that a creator or business can thrive by cultivating a dedicated following of just 1000 true fans who deeply appreciate their work and are willing to pay for it. The book emphasizes the importance of direct connection with fans and building a loyal community. It provides a practical framework for identifying and engaging with true fans, regardless of the field. This approach allows for sustainable growth and creative freedom.
The Five Dysfunctions of a Team
A Leadership Fable
Patrick Lencioni
This book explores the fundamental causes of team failure and organizational politics through a narrative about a fictional company, DecisionTech, Inc. It outlines five dysfunctions: absence of trust, fear of conflict, lack of commitment, avoidance of accountability, and inattention to results. The book provides practical advice and real-world examples to help teams overcome these dysfunctions and become high-performing teams.
Rich Dad Poor Dad
What the Rich Teach Their Kids about Money - That the Poor and the Middle Class Do Not
C.P.A. Sharon L. Lechter
Robert Kiyosaki
The book tells the story of Robert Kiyosaki's two fathers: his 'poor dad,' a highly educated but fiscally poor man, and his 'rich dad,' the father of his best friend who was a successful entrepreneur. It emphasizes the importance of financial education, distinguishing between assets and liabilities, and building wealth through investing in assets such as real estate and businesses. Kiyosaki argues that a good education and a secure job are not guarantees for financial success and provides practical lessons on how to make money work for you rather than working for money[1][3][5].
Atomic Habits
James Clear
Atomic Habits by James Clear provides a practical and scientifically-backed guide to forming good habits and breaking bad ones. The book introduces the Four Laws of Behavior Change: make it obvious, make it attractive, make it easy, and make it satisfying. It also emphasizes the importance of small, incremental changes (atomic habits) that compound over time to produce significant results. Clear discusses techniques such as habit stacking, optimizing the environment to support desired habits, and focusing on continuous improvement rather than goal fixation. The book is filled with actionable strategies, real-life examples, and stories from various fields, making it a valuable resource for anyone seeking to improve their habits and achieve personal growth[2][4][5].
Bryan is the founder and CEO of Growth Tools. That's a coaching program that guarantees to help you grow your business. And I don't say that lightly because they actually guarantee that they will help you land 10 partnerships in 90 days.
Bryan and I discuss how to grow through partnerships and collaborations, even if you have a small audience. This is the number one growth strategy that Brian helps his clients with, and it is truly effective.
In typical Bryan fashion, this is a highly tactical, dense, and even surprising at times interview. He's a man who truly practices what he preaches, and this episode does not disappoint.
Creator Science 
