#PTonICE Podcast
Episode 1958 - Small things create big success
May 14, 2025
In this engaging chat, Jordan Berry, Spine Division leader at ICE and owner of Onward Physical Therapy, shares his insights on enhancing the physical therapy experience. He emphasizes creating inviting environments and the impact of small details that can transform client perceptions. The discussion highlights how sensory elements and intentional design can elevate care, while stressing the importance of pre-engagement and ongoing communication with clients. Berry illustrates that a premium experience is just as vital as clinical skills for overall patient satisfaction.
50:18
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Quick takeaways
- Creating a welcoming clinic environment through intentional design and sensory details significantly enhances client satisfaction and retention.
- Adopting a cash-based model allows clinics to offer personalized services and prioritize customer experience, driving success beyond clinical expertise.
Deep dives
The Importance of Clinic Environment
Creating an inviting and comfortable clinic environment is essential for attracting and retaining clients. The approach begins with considering whether the space is somewhere clients would want to spend time, beyond just receiving treatment. Elements such as comfortable seating, pleasant music, and engaging aesthetics can drastically improve the client experience. A clinic that prioritizes these details helps clients feel at ease and more welcome, making them more likely to return.
