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Marketecture: Get Smart. Fast.
Episode 61: RampUp After Dark
Mar 1, 2024
Explore RampUp insights with LiveRamp CPO and former Habu CEO. Discover new data collaboration platform and clean room benefits. Dive into ad tech innovations and industry disruptions. Uncover Wawa convenience store chain appeal and debates on government tracking.
44:09
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Quick takeaways
- Publica by IAS enables programmatic ad break decision-making for CTV services, enhancing revenue streams.
- Live Ramp introduces a data collaboration platform for modern data architecture, emphasizing interoperability and seamless data resolution.
Deep dives
Publica's Impact on CTV Advertising
Publica by IAS, a CTV ad server, aids in programmatic ad break decision-making for AVOD and FAST services, enhancing revenue streams and providing linear TV ad experiences.
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