Marketecture: Get Smart. Fast.

Episode 61: RampUp After Dark

Mar 1, 2024

Explore RampUp insights with LiveRamp CPO and former Habu CEO. Discover new data collaboration platform and clean room benefits. Dive into ad tech innovations and industry disruptions. Uncover Wawa convenience store chain appeal and debates on government tracking.

44:09

Creator website

Episode guests

Matt Kilmartin

Kimberly Bloomston

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Highlights

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Episode notes

Podcast summary created with Snipd AI

Quick takeaways

Publica by IAS enables programmatic ad break decision-making for CTV services, enhancing revenue streams.

Live Ramp introduces a data collaboration platform for modern data architecture, emphasizing interoperability and seamless data resolution.

Deep dives

Publica's Impact on CTV Advertising

Publica by IAS, a CTV ad server, aids in programmatic ad break decision-making for AVOD and FAST services, enhancing revenue streams and providing linear TV ad experiences.

Innovations in TV Advertising Space

01:44

Flexibility and Efficiency in Data Management

01:21

Privacy Enhancing Technologies and Google Partnership

01:25

Introduction

2min

Innovations and Partnerships at RampUp

14min

Exploring RampID and Publisher Adoption

10min

Financial Updates and Funding News in the Market

2min

Innovations in Ad Tech and Industry Disruption

12min

Exploring the Appeal of Wawa Convenience Store Chain

2min

Debates on Convenience Store Chains, Central Jersey Existence, and Government Tracking

3min

Ari's interviews LiveRamp CPO Kimberly Bloomston and former Habu CEO Matt Kilmartin, direct from RampUp.

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Marketecture: Get Smart. Fast.

Episode 61: RampUp After Dark

Episode guests

Podcast summary created with Snipd AI

Quick takeaways

Deep dives

Publica's Impact on CTV Advertising

Live Ramp's Data Collaboration Platform Launch

Challenges with Cloud Clean Rooms

Sridhar Ramaswamy as the New Snowflake CEO

Innovations in TV Advertising Space

Flexibility and Efficiency in Data Management

Privacy Enhancing Technologies and Google Partnership

Remember Everything You Learn from Podcasts