Explore RampUp insights with LiveRamp CPO and former Habu CEO. Discover new data collaboration platform and clean room benefits. Dive into ad tech innovations and industry disruptions. Uncover Wawa convenience store chain appeal and debates on government tracking.

Matt Kilmartin and Mike Moreau, co-founders of Habu, share their journey from inception to $200M acquisition by LiveRamp. They discuss early sales strategies, team dynamics, emotional challenges of exit, and importance of diversity in team building. They highlight innovation, humility, and the seamless integration of Habu into LiveRamp.