The {Closed} Session

super{set} Celebrates First Exit: LiveRamp Acquires Habu for $200M

Apr 26, 2024

Matt Kilmartin and Mike Moreau, co-founders of Habu, share their journey from inception to $200M acquisition by LiveRamp. They discuss early sales strategies, team dynamics, emotional challenges of exit, and importance of diversity in team building. They highlight innovation, humility, and the seamless integration of Habu into LiveRamp.

59:28

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Episode guests

Mike Moreau

Matt Kilmartin

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Episode notes

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Quick takeaways

Habu enabled data collaboration without compromising privacy, unlocking the full value of decentralized data.

Early team dynamics and culture were crucial in shaping Habu's journey from inception to successful acquisition.

Challenges of engaging with customers underscore the importance of continuous innovation and adaptability in a shifting market.

Deep dives

Chavez and Vaidya Welcome to the Closed Session

Chavez and Vivek Vaidya welcome Matt Kilmart and Mike Moreau, co-founders of Habu, discussing their journey in forming a leading data collaboration company. They reflect on their history from Crux to Habu, emphasizing the evolution of data access and the market landscape.

Introduction

2min

Journey from Nostalgia to Data Empowerment

6min

Navigating Sales Challenges and Building a Dynamic Team

20min

Navigating the Emotional Journey of a Successful Exit

13min

Building a Diverse and Cohesive Team

8min

Navigating Humility in Success and Innovation Challenges

3min

Integration and Innovation at Live Ramp after HABU Acquisition

3min

Acknowledging Collaboration and Strategic Decisions in Company Growth

4min

super{set} Celebrates First Exit: LiveRamp to Acquire Data Collaboration Software Startup Habu for $200M!

Joining Tom and Vivek in the studio today are Habu co-founders Matt Kilmartin (CEO) and Mike Moreau (COO) to give the full story behind how Habu was conceived, built out, scaled, and sold.

Habu is a leader in the data collaboration category with innovative data clean room technology. Habu enables companies to share, make sense of, and act on insights on decentralized data without compromising privacy or data ownership – enabling companies to realize the full value of their data regardless of where it resides. In January 2024, Habu entered a definitive agreement to be acquired by LiveRamp for $200 million in a highly strategic transaction.

But Habu wasn't a category leader and a $200 million company from day one. Matt, Mike, Tom and Vivek started selling before even slinging code, bringing together a kick-ass team in the beginning that saw the company through pivots to growth. Early customers like Pepsi and Disney played a crucial role in co-innovating with Habu as design partners. And Matt and Mike developed a rapport as leaders and co-founders to power the company through to exit. Learn how Habu became super{set}'s first win in the latest episode of The {Closed} Session!

Learn more about the Habu exit here: https://www.superset.com/feed/super-set-celebrates-first-exit-liveramp-acquires-data-collaboration-software-startup-habu

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The {Closed} Session

super{set} Celebrates First Exit: LiveRamp Acquires Habu for $200M

Episode guests

Podcast summary created with Snipd AI

Quick takeaways

Deep dives

Chavez and Vaidya Welcome to the Closed Session

Adapting to a Changing Data Landscape

Reflecting on Company Building and Cultural Impact

Navigating Challenging Sales Calls and Market Dynamics

Post-Acquisition Plans and Growth Strategy

Remember Everything You Learn from Podcasts