super{set} Celebrates First Exit: LiveRamp Acquires Habu for $200M
Apr 26, 2024
auto_awesome
Matt Kilmartin and Mike Moreau, co-founders of Habu, share their journey from inception to $200M acquisition by LiveRamp. They discuss early sales strategies, team dynamics, emotional challenges of exit, and importance of diversity in team building. They highlight innovation, humility, and the seamless integration of Habu into LiveRamp.
Habu enabled data collaboration without compromising privacy, unlocking the full value of decentralized data.
Early team dynamics and culture were crucial in shaping Habu's journey from inception to successful acquisition.
Challenges of engaging with customers underscore the importance of continuous innovation and adaptability in a shifting market.
Deep dives
Chavez and Vaidya Welcome to the Closed Session
Chavez and Vivek Vaidya welcome Matt Kilmart and Mike Moreau, co-founders of Habu, discussing their journey in forming a leading data collaboration company. They reflect on their history from Crux to Habu, emphasizing the evolution of data access and the market landscape.
Adapting to a Changing Data Landscape
The podcast delves into the changing data landscape, highlighting challenges faced as data becomes decentralized. The discussion emphasizes the need for brands and enterprises to adapt to diverse data sources, highlighting Habu's role in bridging data gaps and empowering brands to navigate the evolving industry.
Reflecting on Company Building and Cultural Impact
The talk accentuates the importance of company culture and the impact of early team dynamics. The founders reflect on hiring attributes, such as grit, collaboration, and empathy that were pivotal in shaping Habu's culture and driving innovation.
Navigating Challenging Sales Calls and Market Dynamics
The episode delves into the challenges of engaging with customers in a shifting market. Stories of tough sales calls with industry giants underscore the nuanced dynamics of customer relationships and the need for continuous innovation and adaptability.
Post-Acquisition Plans and Growth Strategy
The founders discuss their acquisition by LiveRamp and the seamless integration post-close. They highlight the positive market response, customer adoption, and the strategic roadmap for future innovation and growth at LiveRamp, underscoring a shared vision for industry leadership and continuous advancement.
super{set} Celebrates First Exit: LiveRamp to Acquire Data Collaboration Software Startup Habu for $200M!
Joining Tom and Vivek in the studio today are Habu co-founders Matt Kilmartin (CEO) and Mike Moreau (COO) to give the full story behind how Habu was conceived, built out, scaled, and sold.
Habu is a leader in the data collaboration category with innovative data clean room technology. Habu enables companies to share, make sense of, and act on insights on decentralized data without compromising privacy or data ownership – enabling companies to realize the full value of their data regardless of where it resides. In January 2024, Habu entered a definitive agreement to be acquired by LiveRamp for $200 million in a highly strategic transaction.
But Habu wasn't a category leader and a $200 million company from day one. Matt, Mike, Tom and Vivek started selling before even slinging code, bringing together a kick-ass team in the beginning that saw the company through pivots to growth. Early customers like Pepsi and Disney played a crucial role in co-innovating with Habu as design partners. And Matt and Mike developed a rapport as leaders and co-founders to power the company through to exit. Learn how Habu became super{set}'s first win in the latest episode of The {Closed} Session!
Learn more about the Habu exit here: https://www.superset.com/feed/super-set-celebrates-first-exit-liveramp-acquires-data-collaboration-software-startup-habu
Get the Snipd podcast app
Unlock the knowledge in podcasts with the podcast player of the future.
AI-powered podcast player
Listen to all your favourite podcasts with AI-powered features
Discover highlights
Listen to the best highlights from the podcasts you love and dive into the full episode
Save any moment
Hear something you like? Tap your headphones to save it with AI-generated key takeaways
Share & Export
Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more
AI-powered podcast player
Listen to all your favourite podcasts with AI-powered features
Discover highlights
Listen to the best highlights from the podcasts you love and dive into the full episode