Episode 61: RampUp After Dark
Marketecture: Get Smart. Fast.
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Innovations in Ad Tech and Industry Disruption
Exploring new developments in the advertising technology sector, this chapter covers the rise of Vibe in securing funding for affordable TV ad options, the evolution of streaming services impacting traditional advertising methods, and the potential advancements in consumer experiences through AI-driven ad creation. Additionally, it delves into the establishment of a customizable DSP stack with a European focus, the challenges faced by Beeswax in the European market, and the increased transparency concerns in search ads from Google, including a lawsuit by European publishers against Google's auction process.
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