14min chapter

Marketecture: Get Smart. Fast. cover image

Episode 61: RampUp After Dark

Marketecture: Get Smart. Fast.

CHAPTER

Innovations and Partnerships at RampUp

This chapter covers major announcements at RampUp, including the launch of a new data collaboration platform by Live Ramp and their integration in the Databricks marketplace. It discusses the importance of controlling compute costs, the investment of Snowflake in Habu, and the acquisition of Habu by LiveRamp. The conversation also touches on the benefits of clean rooms, the strategic decision to invest in AI, and the adoption of Habu by customers in cloud environments.

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