JUST Branding S04.EP11 - How to Build Big Brands on Small Budgets with Ian Barnard
9 snips
Aug 3, 2023 Marketing strategist Ian Bernard shares insights on building big brands on small budgets, including the 4Cs of positioning and creating future demand. He discusses common advertising mistakes, the 2-4-5 framework for full-funnel advertising, digital marketing mistakes, and strategies for top-of-mind positioning. The podcast also emphasizes the importance of brand marketing vs. performance marketing, creating a benefit ladder, the role of context in brand building, building awareness on a small budget, and the need for differentiation as a small brand.
Chapters
Transcript
Episode notes
1 2 3 4 5 6
Introduction
00:00 • 2min
The Importance of Brand Marketing vs. Performance Marketing
01:37 • 15min
Positioning a Small Brand: Creating a Benefit Ladder
16:51 • 4min
The Importance of Context in Building Big Brands
20:54 • 2min
Building Brand Awareness on a Small Budget
22:35 • 14min
Being Different: The Key to Small Brands
36:55 • 14min