S04.EP11 - How to Build Big Brands on Small Budgets with Ian Barnard
JUST Branding
00:00
Building Brand Awareness on a Small Budget
This chapter discusses actionable steps and tips for small businesses to build their brand on a small budget. The key takeaway is to focus on creating compelling and entertaining video ads that introduce the brand to a wider audience without directly selling the product. They also discuss the two-four-five framework for scaling brand campaigns and emphasize the importance of paid media and analytics to track audience engagement.
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