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15min chapter
S04.EP11 - How to Build Big Brands on Small Budgets with Ian Barnard
JUST Branding
The Importance of Brand Marketing vs. Performance Marketing
This chapter explores the difference between brand marketing and performance marketing, with an emphasis on the importance of brand marketing in building future demand and attracting new customers. It discusses how smaller businesses often overinvest in performance marketing while neglecting brand marketing, and explains why both are necessary for success. The chapter also touches on budget allocation, brand positioning, and the significance of storytelling in advertising.
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