Madison Avenue Makeover w/ Michael Farmer

Michael Farmer, an author and agency advisor with roots in consulting, dives into his latest book, exploring the monumental shift in advertising agency practices. He discusses the transformation of HUGE and the industry's move from traditional fee structures to client-centric models. Farmer shares his unique journey from English major to advertising consultant, highlighting pivotal career moments. He emphasizes the challenges agencies face in fostering innovation, restructuring for client engagement, and adapting to the evolving market landscape.