20% - The Marketing Procurement Podcast cover image

Madison Avenue Makeover w/ Michael Farmer

20% - The Marketing Procurement Podcast

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Navigating Advertising's Evolution

This chapter explores the origins of a consulting practice tailored for the advertising industry, stemming from a partnership with a struggling agency. It highlights the industry's shift from commission-based revenue to labor-based fees, detailing the impact on resource management and talent retention amid financial pressures.

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