
Madison Avenue Makeover w/ Michael Farmer
20% - The Marketing Procurement Podcast
00:00
Navigating Advertising's Evolution
This chapter explores the origins of a consulting practice tailored for the advertising industry, stemming from a partnership with a struggling agency. It highlights the industry's shift from commission-based revenue to labor-based fees, detailing the impact on resource management and talent retention amid financial pressures.
Transcript
Play full episode