Transforming Advertising: A Journey to Client-Centricity

This chapter explores the significant transformation of an advertising agency as it shifts from traditional practices to a client-centered approach. Highlighting the complexities of leadership, cultural dynamics, and the impact of a new product-based service model, it provides insights into the challenges faced by leaders striving for meaningful change. Through discussions on restructuring, employee engagement, and adapting to market demands, the narrative emphasizes the pressing need for agencies to prioritize client results and value delivery.