20% - The Marketing Procurement Podcast cover image

Madison Avenue Makeover w/ Michael Farmer

20% - The Marketing Procurement Podcast

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Impact of Consulting Insights on Agency Operations

This chapter explores the lasting influence of a pivotal book on agency leaders, prompting them to seek consulting for operational issues. It recounts experiences with negotiation intricacies and highlights ongoing discrepancies despite revealing insights into productivity and organizational inertia.

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