20% - The Marketing Procurement Podcast cover image

Madison Avenue Makeover w/ Michael Farmer

20% - The Marketing Procurement Podcast

00:00

Navigating Transformation in Advertising

This chapter examines the struggles and advancements of an organization in the midst of transformation, addressing their achievements in attracting high-paying clients while battling an outdated structure. It draws parallels between the advertising creative process and the scientific method, advocating for a new paradigm that prioritizes client results over traditional creative measures.

Transcript
Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app