
Madison Avenue Makeover w/ Michael Farmer
20% - The Marketing Procurement Podcast
00:00
Navigating Transformation in Advertising
This chapter examines the struggles and advancements of an organization in the midst of transformation, addressing their achievements in attracting high-paying clients while battling an outdated structure. It draws parallels between the advertising creative process and the scientific method, advocating for a new paradigm that prioritizes client results over traditional creative measures.
Transcript
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