

New Year, Old You? We Got You.
Feb 24, 2025
Katy Milkman, a Professor of Behavioral Economics at the University of Pennsylvania and author of "How to Change," shares her insights on making lasting New Year’s resolutions. She discusses the 'fresh start effect,' demonstrating how pivotal moments can motivate change. Katy introduces 'temptation bundling'—pairing enjoyable activities with less appealing tasks—to enhance motivation. Additionally, she examines commitment devices that foster accountability, emphasizing how small choices can lead to significant life transformations.
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Fresh Start Effect Explained
- The fresh start effect motivates people to change at new life chapters or identity shifts.
- These moments free us from past baggage and encourage goal achievement.
Personal Fresh Start Anecdote
- Katy Milkman began writing her book on the day she moved into a new house.
- The house move marked a fresh start that triggered her motivation.
Use Temptation Bundling
- Use temptation bundling to pair tasks you avoid with enjoyable activities.
- This makes the task more bearable and increases motivation to complete it.