A Bit of Optimism

Unreasonable Hospitality with Will Guidara

134 snips
Oct 18, 2022
Will Guidara, a renowned New York restaurateur known for transforming Eleven Madison Park, discusses the concept of 'unreasonable hospitality.' He explores how going above and beyond in service fosters authentic human connections. Guidara shares inspiring stories about the ripple effect of kindness and the introduction of innovative roles, like 'Dreamweaver,' to create memorable dining experiences. He emphasizes the power of small, intentional gestures in cultivating meaningful relationships between staff and guests.
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ANECDOTE

Last Place to First

  • Will Guidara's Eleven Madison Park debuted last on the World's 50 Best Restaurants list.
  • This disappointment fueled their drive to become number one by focusing on hospitality.
INSIGHT

The Human Element

  • While Eleven Madison Park offered great food and service, it lacked impact compared to restaurants like El Bulli and Noma.
  • Guidara decided to focus on the unchanging human desire to be cared for, aiming to be unreasonable in how they served, not what they served.
INSIGHT

Service vs. Hospitality

  • Service is about efficiency and accuracy, like getting the right plate to the right person.
  • Hospitality is about creating connections and making people feel welcome.
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