If you walk up to someone and say “you’re being unreasonable!” most people would be offended. Will Guidara, however, would take it as a compliment.  

A renowned New York restaurateur, Will transformed Eleven Madison Park into the best restaurant in the world by reinventing how they offered hospitality....they made it unreasonable.  

I had a chance to sit down and talk to him about how he learned the power of being unreasonable.

This is… A Bit of Optimism.

For more on Will and his work, check out his new book Unreasonable Hospitality below or wherever you prefer to buy your books: 

https://simonsinek.com/optimism_press_books/unreasonable-hospitality/