The Edward Bernays Episodes - featuring Buck Johnson and Philo's Miscellany

This book is a compilation of lectures delivered by Freud, providing an introductory overview of psychoanalytic theory. It covers the basics of psychoanalysis, including the structure of the human psyche (id, ego, and superego), the interpretation of dreams, and various psychological mechanisms such as repression and transference. The book is presented in a Q&A format, incorporating questions from the audience, which adds to its clarity and accessibility.

Edward Bernays's "Propaganda" (later retitled "The Engineering of Consent") is a seminal work in the field of public relations. Bernays, a nephew of Sigmund Freud, details how public opinion can be manipulated through psychological techniques. He argues that the conscious and intelligent manipulation of the organized habits and opinions of the masses is an important element in democratic societies. The book is controversial for its frank discussion of propaganda techniques and its implications for social control. It remains a significant text for understanding the power of public relations and its influence on shaping public opinion.

In 'Public Opinion', Walter Lippmann explores the nature of public opinion, how it is formed, and its influence on democratic processes. Published in 1922, the book critiques the ideal of direct democracy and argues that the public's perceptions are often shaped by incomplete and inaccurate information. Lippmann discusses the role of media, stereotypes, and other factors in shaping public opinion, highlighting the challenges in achieving informed and rational public discourse.

Crystallizing Public Opinion, published in 1923, is one of the first books to define and explain the field of public relations. It outlines principles for shaping public opinion through careful study of group psychology and strategic communication. Bernays discusses how public relations counselors can effectively influence public opinion by understanding and leveraging stereotypes, herd mentality, and emotional appeals.

Protocols provides simple, powerful, and evidence-based solutions to life’s most common challenges. It is designed to improve mental health, physical health, and performance by offering customizable guidelines. Dr. Huberman explains the scientific principles behind each protocol, enabling readers to achieve immediate and effective results.

In 'Propaganda,' Edward Bernays lays out his vision for using propaganda to influence various aspects of society, including government, politics, art, science, and education. The book discusses the 'conscious and intelligent manipulation of the organized habits and opinions of the masses' as an essential element in democratic society. Bernays argues that this manipulation is carried out by an 'invisible government' of professional propagandists who shape public thoughts, values, and responses. The book explores the psychological and social science basis of propaganda and its application in different fields, highlighting its potential for both beneficial and detrimental uses.