Join Buck Johnson, a recurring guest known for his sharp commentary on propaganda, and Philo, a research expert providing deep historical insights, as they dive into the life and work of Edward Bernays. They explore the relevance of Bernays' 1947 theories on persuasion in today's media landscape, dissect how public relations shaped modern communication, and discuss the ethical quandaries faced by leaders during crises. The conversation touches on Bernays' use of Freud's ideas in marketing, the origins of wartime propaganda, and the cultural impacts of engineered consent.