The Edward Bernays Episodes - featuring Buck Johnson and Philo's Miscellany

This book is a compilation of lectures delivered by Freud, providing an introductory overview of psychoanalytic theory. It covers the basics of psychoanalysis, including the structure of the human psyche (id, ego, and superego), the interpretation of dreams, and various psychological mechanisms such as repression and transference. The book is presented in a Q&A format, incorporating questions from the audience, which adds to its clarity and accessibility.

In 'Public Opinion', Walter Lippmann explores the nature of public opinion, how it is formed, and its influence on democratic processes. Published in 1922, the book critiques the ideal of direct democracy and argues that the public's perceptions are often shaped by incomplete and inaccurate information. Lippmann discusses the role of media, stereotypes, and other factors in shaping public opinion, highlighting the challenges in achieving informed and rational public discourse.

Edward Bernays's "Propaganda" (later retitled "The Engineering of Consent") is a seminal work in the field of public relations. Bernays, a nephew of Sigmund Freud, details how public opinion can be manipulated through psychological techniques. He argues that the conscious and intelligent manipulation of the organized habits and opinions of the masses is an important element in democratic societies. The book is controversial for its frank discussion of propaganda techniques and its implications for social control. It remains a significant text for understanding the power of public relations and its influence on shaping public opinion.

Published in 1951, 'The True Believer' is a landmark work in social psychology that provides a visionary and provocative look into the mind of the fanatic and the dynamics of mass movements. Hoffer argues that ideologies are interchangeable for true believers, who are driven by personal frustrations and a desire for certainty and belonging. The book is highly relevant today, offering insights into political fanaticism, the rise of mass movements, and the dangers of unthinking adherence to any cause. It has been praised for its concise and insightful analysis, making it a significant contribution to social thought.

The book delves into the 'unconsummated social courtship' between Jews and gentiles, focusing on the predicament of Jews caught between their traditional, intimate community (Yiddishkeit) and the formal, polite expectations of gentile society. Cuddihy argues that the fundamental cultural norm of modernity is the politeness and formality required in interactions with strangers, which posed significant challenges for Jews moving out of Eastern European shtetls into modern European societies. The book also examines how the theories of Freud, Marx, and Lévi-Strauss were influenced by their Jewish backgrounds and the struggle with assimilation.

In 'Propaganda,' Edward Bernays lays out his vision for using propaganda to influence various aspects of society, including government, politics, art, science, and education. The book discusses the 'conscious and intelligent manipulation of the organized habits and opinions of the masses' as an essential element in democratic society. Bernays argues that this manipulation is carried out by an 'invisible government' of professional propagandists who shape public thoughts, values, and responses. The book explores the psychological and social science basis of propaganda and its application in different fields, highlighting its potential for both beneficial and detrimental uses.

Crystallizing Public Opinion, published in 1923, is one of the first books to define and explain the field of public relations. It outlines principles for shaping public opinion through careful study of group psychology and strategic communication. Bernays discusses how public relations counselors can effectively influence public opinion by understanding and leveraging stereotypes, herd mentality, and emotional appeals.