#47970
Mentioned in 1 episodes
The engineering of consent
Book • 1955
Edward Bernays's "Propaganda" (later retitled "The Engineering of Consent") is a seminal work in the field of public relations.
Bernays, a nephew of Sigmund Freud, details how public opinion can be manipulated through psychological techniques.
He argues that the conscious and intelligent manipulation of the organized habits and opinions of the masses is an important element in democratic societies.
The book is controversial for its frank discussion of propaganda techniques and its implications for social control.
It remains a significant text for understanding the power of public relations and its influence on shaping public opinion.
Bernays, a nephew of Sigmund Freud, details how public opinion can be manipulated through psychological techniques.
He argues that the conscious and intelligent manipulation of the organized habits and opinions of the masses is an important element in democratic societies.
The book is controversial for its frank discussion of propaganda techniques and its implications for social control.
It remains a significant text for understanding the power of public relations and its influence on shaping public opinion.
Mentioned by
Mentioned in 1 episodes
Mentioned by Pete Quiñones and Philo's Miscellany as a seminal figure in public relations and propaganda.
The Edward Bernays Episodes - featuring Buck Johnson and Philo's Miscellany
Mentioned by Pete Quinonez in relation to his book "The Engineering of Consent", discussing the manipulation of public opinion.
Reading Herbert Marcuse's 'Repressive Tolerance' w/ Aaron from Timeline Earth - Complete
