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Niu Honglin, Li Yi, and Josh Cotterill discuss the challenges faced by time-honored brands in the modern era. They explore how these brands adapt to the digital age, engage younger consumers through rebranding, and stay relevant by embracing social media and new production processes.
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Quick takeaways
- Being on the official recognition system for time-honored brands is not a permanent status, requiring ongoing commitment for these brands to maintain their time-honored status.
- Time-honored brands can overcome challenges and engage with younger generations by embracing the digital revolution and adopting digitalization, live streaming, and e-commerce platforms.
Deep dives
The Significance of Recognizing Time-Honored Brands
China has an official recognition system for time-honored brands, which aims to support the development of old and influential enterprises. However, being on the list is not a permanent status. The recent removal of 55 enterprises from the list highlights the ongoing commitment required for these brands to maintain their time-honored status. This removal movement demonstrates the challenges faced by these brands and the need for ongoing improvement.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode