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The hosts discuss the significance of time-honored brands in China and the recent removal of several brands from the official Lao Zhi Hao list. They emphasize the importance of these brands as living entities and the need for them to maintain their legacy and high standards.

How are some old brands doing in this age of rapid changes? What's their secret for having not just survived but still thriving for decades if not centuries? Let's unravel the captivating narratives, where every label tells a story, and every bottle holds a piece of the past, waiting to be rediscovered. On the show: Niu Honglin, Li Yi & Josh Cotterill