This chapter explores how old brands are staying relevant in the modern business landscape and appealing to younger consumers. It discusses examples such as Guinness beer introducing new varieties and embracing social media, as well as the evolution of vinegar production with industrial processes and digital monitoring.
How are some old brands doing in this age of rapid changes? What's their secret for having not just survived but still thriving for decades if not centuries? Let's unravel the captivating narratives, where every label tells a story, and every bottle holds a piece of the past, waiting to be rediscovered. On the show: Niu Honglin, Li Yi & Josh Cotterill