Discover how classic brands adapt to current market trends through digitalization, live streaming, and e-commerce platforms, becoming social currency amongst younger generations. Learn how a struggling Beijing pastry brand successfully attracts young customers with special designs, innovative pastries, and a modern-traditional store decor.
How are some old brands doing in this age of rapid changes? What's their secret for having not just survived but still thriving for decades if not centuries? Let's unravel the captivating narratives, where every label tells a story, and every bottle holds a piece of the past, waiting to be rediscovered. On the show: Niu Honglin, Li Yi & Josh Cotterill