This chapter discusses the decline of time-honored brands in China and the challenges they face in adapting to modernity while maintaining their authenticity. It highlights the importance of understanding consumer preferences and implementing internal changes to thrive in the new market standards.
How are some old brands doing in this age of rapid changes? What's their secret for having not just survived but still thriving for decades if not centuries? Let's unravel the captivating narratives, where every label tells a story, and every bottle holds a piece of the past, waiting to be rediscovered. On the show: Niu Honglin, Li Yi & Josh Cotterill