The GaryVee Audio Experience VaynerX Presents: Marketing for the Now: Social Platforms & Culture!
Apr 15, 2023
Wanda Young, Global Chief Marketing Officer for Ford Pro, shares insights on overcoming social media challenges in the automotive sector. Michael Smith, Head of Marketing for PepsiCo's new Starry brand, discusses innovative strategies for launching in a competitive market, emphasizing the power of TikTok. June Lee Reiser, GM for Crown Laboratories, highlights the importance of purpose in skincare branding and adapting to the evolving preferences of consumers, particularly through engaging content and social listening strategies.
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Brand Authenticity vs. Brand Safety
- Fortune 500 brands struggle with social media content because they prioritize staying on-brand over contextual relevance.
- They should embrace creators' authentic stories instead of rigid scripts and trust that authenticity outweighs brand safety.
Advice for Aspiring CMOs
- Aspiring CMOs should focus on delivering consistent results and taking risks early in their careers.
- Find opportunities in overlooked projects and build credibility through steady progress.
Unexpected Interest in EVs
- Wanda Young, while working at Ford Pro, noticed unexpected interest in electric vehicles from diverse groups.
- She shared an anecdote about receiving inquiries from a school bus company after posting about an electric school bus.