VaynerX Presents: Marketing for the Now: Social Platforms & Culture!
The GaryVee Audio Experience
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Branding and Beverages at the US Open
This chapter examines the enduring partnership between a brand and the US Open, focusing on the cultural impact of the Honey Deuce cocktail. It also introduces Starry, a new PepsiCo lemon-lime soda, and discusses the strategic marketing decisions behind its launch in a competitive market.
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