Wanda Young, Global Chief Marketing Officer for Ford Pro, shares insights on overcoming social media challenges in the automotive sector. Michael Smith, Head of Marketing for PepsiCo's new Starry brand, discusses innovative strategies for launching in a competitive market, emphasizing the power of TikTok. June Lee Reiser, GM for Crown Laboratories, highlights the importance of purpose in skincare branding and adapting to the evolving preferences of consumers, particularly through engaging content and social listening strategies.
