VaynerX Presents: Marketing for the Now: Social Platforms & Culture!
The GaryVee Audio Experience
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Launching a Lemon-Lime Revolution
This chapter explores the strategic launch of a new lemon-lime soda, emphasizing the need to connect authentically with underserved younger consumer segments. It highlights innovative marketing tactics such as utilizing modern platforms like TikTok and engaging during major events like the NBA All-Star Weekend. The conversation reflects on the evolution of marketing, personal habits, and the necessity of balancing digital engagement with real-world interactions.
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