High Intensity Business 497 - How to Design Great HIT Workouts That Blow Your Clients' Minds and Get You Automatic Referrals (with Lou Abato)
Jan 8, 2025
Lou Abato, CEO of the Ultimate Training Center in NYC and a Master Strength Trainer with over 200,000 sessions, shares insights on creating unforgettable HIT workouts. He discusses the art of standing out among big gyms without advertising, emphasizing the need for visible results to drive client referrals. Lou stresses simplicity in workout design, the critical role of training frequency on success, and the importance of building strong client relationships in a competitive market. His experiences reveal the dynamic nature of fitness training and client engagement.
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Get Visible Results Fast
- Achieving a visible physical result for clients within the first few months is crucial for generating referrals.
- If clients don't look different, they won't recommend your training to others, so focus on impactful changes.
Pre-Plan and Prepare Sessions
- Email clients a medical questionnaire before the first session to tailor safe workout plans.
- Pre-plan workouts and preset machines to maximize session time for focus and effort.
Use Mental Focus for Success
- Keep clients mentally focused on muscle effort and sensation to clear their mind during workouts.
- Use slow movements to enhance mental focus and make workouts a welcome mental break.