Lou Abato

Lou Abato, CEO of the Ultimate Training Center in NYC and a Master Strength Trainer with over 200,000 sessions, shares insights on creating unforgettable HIT workouts. He discusses the art of standing out among big gyms without advertising, emphasizing the need for visible results to drive client referrals. Lou stresses simplicity in workout design, the critical role of training frequency on success, and the importance of building strong client relationships in a competitive market. His experiences reveal the dynamic nature of fitness training and client engagement.