Tourpreneur Tour Business Podcast
TP Roundtable: Facebook Marketing and Social Media tips for tour operators with TMA
Oct 27, 2021
Shawn Teasley, a digital marketing consultant, joins Chris Torres, founder of the Tourism Marketing Agency, and Alan Rust, CEO of America Tour Company, in a vibrant discussion on maximizing Facebook marketing for tour operators. They unveil crucial insights like the top three things to know before partnering with agencies and the art of creating compelling Facebook ads. The conversation also covers effective budget allocation beyond Facebook, the necessity of active social media engagement, and the power of authentic content to drive customer connections.
53:05
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Quick takeaways
- Tour operators can significantly boost visibility and bookings by effectively utilizing Google's Things to Do program for promotion.
- A successful partnership with marketing agencies requires patience and a foundational understanding of tourism to see impactful results.
Deep dives
Maximizing Google’s Potential
Tour operators can significantly enhance their visibility and bookings by leveraging Google's Things to Do program. This approach allows them to showcase their tours in a manner that reaches a wider audience, thereby increasing direct bookings. For instance, the podcast discusses how operators can add their tours to Google, highlighting the ease of access that potential customers will have to find them. Such strategies create new opportunities for exposure that can lead to a substantial increase in bookings.
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